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The breathless predictions were wrong. The dismissive ones were too. Here's my two cents on what's happening, why some of it keeps me up at night, and what businesses can do about it.

I hear the same objection constantly: "I tried ChatGPT / Claude / whatever, and it just gave me generic rubbish. It doesn't understand my business." They're not wrong. Out of the box, AI doesn't know what you're looking for regarding your industry, your clients, your preferred communication style, or the 47 things you've learned the hard way over the past decade. It makes the same mistakes your newest employee would make—except it does it confidently and quickly. So people tr

Every time I start a new conversation with Claude, I find myself explaining the same things: how I like reports structured, what tone works for our clients, which questions to ask before drafting a proposal. It's like onboarding a new team member from scratch every single conversation. Sound familiar? This is the problem Claude Skills solve. Instead of re-explaining your preferences and context every time, you can create a simple document that Claude reads automatically. Your

I used to finish a productive conversation with Claude and think "that was useful, I should remember that." Then three weeks later, I'd have the same conversation again because neither of us remembered what we'd figured out. The problem isn't Claude's memory. It's that insights from conversations evaporate unless you capture them somewhere. Here's what changed: I started using Claude's Filesystem connector to create markdown files on my computer that Claude can both read and

I had a fascinating conversation with a commercial fitouts studio a few months back that perfectly captures something I've been trying to explain to business leaders for ages. We were discussing ways to automate their project management workflows: document tracking that involves more spreadsheets than anyone should admit to, and communication that happens across seventeen different platforms (okay, maybe not seventeen, but it felt like it). As we mapped out their needs, the n

When Ada Lovelace wrote the first computer program back in 1843 (yes, *1843* - before cars, before telephones), she was essentially...

You've been hearing whispers about automation, AI, and "working smarter not harder" – and something's got you curious. Maybe it's...