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You want to automate things. You've heard about AI agents, Power Automate, ClawdBot (or MoltBot (or Open Claw))) — and you know some of the repetitive stuff your team does every day could be handled by software instead of humans. But then someone like me asks you: " Can you walk me through exactly how that process works right now? " and things get awkward. Not because you don't know your business. You absolutely do. It's just that most of what your team does lives in people'

You've played with ChatGPT. You've probably asked it to write an email or summarise a document. Now you're hearing about "AI agents" and wondering if this is the next thing you need to understand—or just more hype. Here's what's actually happening. Most people's experience with AI looks like this: you type a question, you get an answer. Maybe it's helpful, maybe it's generic rubbish, but either way it's a one-shot interaction. You're the one doing the work of taking that answ

The breathless predictions were wrong. The dismissive ones were too. Here's my two cents on what's happening, why some of it keeps me up at night, and what businesses can do about it.

I hear the same objection constantly: "I tried ChatGPT / Claude / whatever, and it just gave me generic rubbish. It doesn't understand my business." They're not wrong. Out of the box, AI doesn't know what you're looking for regarding your industry, your clients, your preferred communication style, or the 47 things you've learned the hard way over the past decade. It makes the same mistakes your newest employee would make—except it does it confidently and quickly. So people tr